Heather Theurer stated..."The most interesting part (and consequently, one of the most challenging parts) about creating a painting for the iconic Alice in Wonderland film was capturing the detail and magic of the quasi-reality in which the characters exist. Had I been able to include all of the wonderful things I enjoyed in the film within the image, it would have probably become a ten foot mural.

So I decided I needed to narrow it down, hopefully without sacrificing too much of the good stuff. In the painting, We’re All Mad Here, the characters are set in a distorted, vertical panoramic scene—at one end we can see the overgrown entrance to the rabbit hole, down which Alice has fallen, and at the opposite end, and upside-down, the forest in which she discovers the Hatter, the March Hare and the slumbering Doormouse gathered for tea.Chaos reigns supreme.

Elements from multiple points in the film are all jumbled together in Alice’s bewildered descent, from the bottle labeled “drink me”, to the wrapped teacake labeled “eat me” (with a tribute to Lewis Carroll carefully penned upon its paper), to the disappearing white rabbit and his pocket watch, to the chair upon which she wishes to sit and simply have a cup of tea, a feat she just can’t seem to accomplishing. A deck of cards, reminiscent of the Queen’s henchmen, swirls about her. Below, the March Hare and the Hatter are equally bewildered.

In their own right, each of these elements could stand alone and most likely fulfill the purpose of the painting. But I couldn’t leave it at that. The painting screamed to be played with. So I let my creativity follow Alice “down the rabbit hole,” so to speak. As Lewis Carroll wrote for the Hatter, "If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t…”